Mastermix Label Manager Richard Lee explains how creating & offering a new concept can help DJs to navigate through that awkward ‘can you play a bit longer’ conversation…

We’ve all performed at events where the last note of the last song ends and is followed by a chorus of “More…More…More” by some of the guests…usually slightly worse from the effects of alcohol! DJ’s are often under-valued and being asked to play beyond an agreed time can be an awkward situation to be in. As professional DJs we are expected to be flexible and will often play on for a little while longer than has been agreed…but where does it end?